VIP Clothing Ltd has partnered with Zepto to offer its innerwear brands like Frenchie, Feelings, and VIP on the quick-commerce platform, expanding its digital presence. This collaboration aims to provide customers with convenient and swift doorstep delivery across major cities including Mumbai, Delhi-NCR, Bengaluru, and Chennai. Following its launch on Swiggy Instamart, this partnership further solidifies VIP Clothing’s digital strategy.