Rural markets stay ahead of urban centres in growth for FMCG goods: NielsenIQ

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India’s fast-moving consumer goods (FMCG) sector grew 5.7 per cent by value and 4.1 per cent by volume in the July-September quarter driven by rural demand which grew faster than urban markets for the third consecutive quarter, according to the latest report by consumer intelligence firm NielsenIQ.

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Rural markets stay ahead of urban centres in growth for FMCG goods: NielsenIQ

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