Rising AI costs force companies to cap spending, says Goldman Sachs

Uber has swiftly depleted its 2026 AI budget, leading to service access restrictions. In response, companies are implementing stringent strategies to manage AI costs while monitoring token usage. Major players like Meta and Amazon have stopped internal tools that promoted high token consumption. Meanwhile, AT&T has trimmed expenses by leveraging smaller AI generators. As organizations revise their AI tactics, their focus remains on improving efficiency and controlling overall expenditures.

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