Puma to slash 500 jobs globally as part of a cost-reduction strategy
Puma will cut 500 jobs globally, including 150 at its headquarters, as part of a cost-reduction strategy following weak sales forecasts for 2025. The company will also close select unprofitable stores while targeting an EBIT margin of 8.5% by 2027. Facing competition from Adidas, Nike, and emerging brands, Puma’s restructuring highlights broader workforce shifts in the retail sector amid profitability pressures.
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