L'Oreal to acquire majority stake in Indian beauty startup Innovist

French beauty giant L’Oreal is set to acquire a majority stake in Indian personal care firm Innovist, signaling a significant push into one of the world’s fastest-growing markets. This strategic move, L’Oreal’s first Indian acquisition in nearly 13 years, aims to bolster its presence with Innovist’s popular brands like Bare Anatomy and Chemist at Play.

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