ITC, Nestle and other FMCG giants widen ecomm web to click with customers

Major packaged goods companies such as ITC, Nestle, Amul, Dabur, and Marico are expanding their ecommerce platforms to multiple cities, offering up to 30% discounts. This strategic move by FMCG majors aims to recruit new customers, introduce subscription models, and stock their entire product portfolios, which isn’t feasible on other ecommerce platforms.

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