IPL 2024: Sponsors not backing away, league to continue its dream run, says GroupM

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There are some hiccups in terms of some categories like startups curtailing ad spends and the league clashing with the general election, but GroupM#39;s sports head Vinit Karnik sees no negative impact on IPL#39;s ad market this year

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IPL 2024: Sponsors not backing away, league to continue its dream run, says GroupM

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