Bosch Home Comfort eyes double-digit share in India AC market with dual-brand strategy
Bosch Home Comfort Group is set to introduce its Bosch-branded air conditioners in India next year, aiming for a double-digit market share within two years. With an investment of 80 million euros, the company is focused on boosting manufacturing and localization efforts. By utilizing its established distribution networks, Bosch aspires to secure a position among India’s top five cooling brands in the near future.
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