Big-budget campaigns show how AI companies are racing for relevance in India

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AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problems. They aim to make AI a daily habit for millions. This strategy is about building a new category and getting users to rely on AI for common tasks.

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Big-budget campaigns show how AI companies are racing for relevance in India

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