Apple’s India playbook: Discounts, growing ecosystem and a surge in sales

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Apple achieved record iPhone sales in India, reaching 12 million in 2024, aided by discounting older models and financing schemes. The company saw increased demand for MacBooks, iPads, and AirPods, driven by strong commercial and consumer interest, while the Apple Watch faced a decline in shipments.

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Apple’s India playbook: Discounts, growing ecosystem and a surge in sales

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