After squeeze in urban demand, FMCG industry expects consumption revival in 2025

India’s FMCG sector expects a 2025 rebound. 2024 brought high costs and inflation, slowing growth. Easing food prices and government spending offer hope. Premium products and quick commerce are gaining traction. Companies are innovating and adapting to changing consumer behavior. Rural demand is steady, and urban demand is projected to recover.

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