iD Fresh scores big as Apax Partners bets Rs 1,300 crore for quarter stake in ready-to-cook breakfast brand

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British private equity firm Apax Partners is set to acquire a quarter stake in iD Fresh Food for approximately Rs 1,300 crore, valuing the packaged breakfast staples maker at nearly Rs 4,500 crore. This marks one of Apax’s first pure-play consumer investments in India, aligning with the firm’s focus on premiumisation trends.

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iD Fresh scores big as Apax Partners bets Rs 1,300 crore for quarter stake in ready-to-cook breakfast brand

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