Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

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According to the latest dentsu advertising report, the AdEx is expected to touch Rs. 1,01,591 crore in 2024 with digital contributing Rs 50,857 crore.

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Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

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