Data law to unlock ₹10,000 crore market as firms ramp up compliance spends

India’s new Digital Personal Data Protection Act is projected to drive approximately ₹10,000 crore in investments over three years, primarily in privacy automation and compliance services. Consent management, a key compliance area, is expected to account for about 10% of this spend as businesses integrate new systems. Global and local players are actively positioning themselves to capture this emerging market.

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