AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024: Madison

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According to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madison World Chairman Sam Balsara expressed concern about India Inc’s focus on quarterly profits. The Indian Premier League (IPL) significantly boosted advertising on Connected TV.

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AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024: Madison

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