Shantanu Deshpande of Bombay Shaving Company predicts Minimalist will struggle post-acquisition. He cites founder departures and integration challenges. Hindustan Unilever acquired Minimalist for a significant sum. The deal and leadership changes at HUL fuel the discussion. Some defend Minimalist’s potential under HUL. Others agree with Deshpande’s concerns about acquired startups. Priya Nair will replace Rohit Jawa as HUL’s CEO.