JioStar rolls out JAMS, betting on GenAI to reshape premium content production

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JioStar, Reliance’s media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium content for India. The initiative was announced at Reliance Industries’ AGM. JioStar leads India’s media market with a significant viewership share. The platform aims to produce content across various languages and formats for diverse Indian audiences.

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JioStar rolls out JAMS, betting on GenAI to reshape premium content production

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