Will Mukesh Ambani pull a Jio on Coke and Pepsi?

Reliance’s Mukesh Ambani has revived the Campa Cola brand to challenge Coca-Cola and PepsiCo in India. By offering products at half the price, Reliance aims to disrupt the market. This move has prompted Coca-Cola and PepsiCo to accelerate promotions, although they have yet to cut prices.

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